Case Study about Strategic Management Plan Sea Water Theme Park

Question: From your analysis for Assignment 2, and feedback provided by your lecturer, identify and explain the reason for your selection of the primary markets that will be addressed in your 12 month Strategic Marketing Plan for your selected enterprise. S5. Positioning Strategy (550 words) identify the different product and experiences and explain how they are to be positioned to the identified target markets. S6. Strategic Action Plan (1500 words) taking 12 month perspective, identify and explain marketing strategies and innovative tactics to address marketing objectives (S3) for each of the target markets (S4). You should provide a timeline for each strategic initiative. Appendices you should attach any relevant data that supports your decisions as appendices Answers: 1. Executive summary This assignment takes into consideration detailed strategic action plan for Sea World Theme Park, Gold coast. The main mission of Sea World Theme Park, Goldcoast is to bring together people of all age groups, culture backgrounds to enjoy, relax rejuvenate in the international theme park. The main goal of Sea World Theme Park, Gold coast is to provide world class services to its users. The market segmentation for Sea World Theme Park, can be divided into three segments i.e. 15-24 year old, 25-34 year old and 35-54 year old. In order to position Sea World Theme Park, Goldcoast various promotional strategies need to be used such as word of mouth, advertising, well established website, contact the state tourism department sale of brochures. The service offered by Sea Water Theme Park will be positioned to provide the target audience with a premium amusement park experience entertainment experience for the same. But, at the same time the prices charged from the target audience will not be as premium as the experience would be. 2. Mission statement The main mission of Sea World Theme Park, Gold coast is to bring together people of all age groups, culture backgrounds to enjoy, relax rejuvenate in the international theme park. The sole purpose of the theme park is to create an atmosphere of fun excitement for the complete family along with various activities designed keeping in mind the senior citizens as well. 3. Goals objectives The goals of Sea World Theme Park, Gold coast is to provide world class services to its users. The goals would include: To help the local residents by providing them with job opportunities To attract foreign as well as local tourists To become the leading theme park all over the globe To provide the tourists wit unique and better leisure experience To use the skills by managing a theme park An increase in the market share A rise in the profit margins Increase in the market share To attract investors so as to make it a profitable enterprise Some of the objectives of Sea World Theme Park, Goldcoast would be as follows: To support economic development Foster human development Provide recreational experience to the tourists Take care of the safety security issues To strengthen the image of the community Promote health wellness Increase cultural unity Protection of the various environmental resources To facilitate community problem solving 4. Market segmentation The market segmentation for Sea World Theme Park, can be divided into three segments i.e. 15-24 year old, 25-34 year old and 35-54 year old. The market analyses for Sea World Theme Park for 1 year or on quarter basis have been depicted as follows: Positioning strategy: In order to position Sea World Theme Park, Goldcoast various promotional strategies need to be used. Some of the strategies have been listed as follows: Word of mouth advertising: The most basic a well-known form of advertising about a product or service is by using word of mouth advertising. In every business word of mouth advertising is referred to as ones best friend or worst enemy. Advertising: The use of various mediums of advertisements such as newspapers, bill boards, hoarding, announcements, form a website etc are some of the ways to advertise about the theme park. The main message shall be provided to the public i.e. a theme park for family recreation where fun and customer service is at its best. Contact the state tourism department: One of the major means of advertising would be by contacting the state tourism department of Gold coast. The state tourism department will use various means such as a campaign to boost the number of visitors. With the help of billion dollar advertising blitz, Gold coast tourism department will help the residents to know that a water theme park has been launched for recreational activities such as swimming, water rides, water roller coaster, etc (Portlandoregon.gov, 2015). Bill boards shall be placed all over the city with the message that our water theme park is the best in town a must do experience for any holiday in Gold coast. This will help the tourism of Gold coast to benefit the wider economy. Launch of various theme parks will make Gold coast a premier tourism destination in Australia (Rakos Dhanraj, 2005). Sale of Brochures: Sale of brochures informing the public regarding all the activities that takes place in the water theme park is included. Well established website: A well-established website shall be framed in order to inform the public at large. The main goal of the website would be to attract the tourists, an appeal to the children to come and have a fun filled day with their loved ones (Pearce, 2010). The website will also inform the tourists regarding the number of slides and water theme slides. Some of the rides which would be included in Sea Water Thee Park are Water Roller Coaster, a big swimming pool pertaining to different depths catering to childrens of all age groups. Strategic action plan: For phase 1 i.e. to start the Sea World Theme Park, Gold coast a startup table is constructed. The cost of construction mainly includes the gross loan and all the expenses which would be required to fund the theme park as a whole. While looking for funds, various investors would be looked upon. There are two types of investors who will take care of the funds for the construction of the water theme park. The investors are: Seed investor: Seed investor refers to the type of investor who does the seed funding is known as the management team of the theme park. The investment done by the same is not secure and carries higher loss of risk. Startup investor: On the other hand, startup investors are also known as secure investors. It is not necessarily that, they become a part of the management but they have the right to vote. There is no risk of loss which is associated with such type of investors. The startup funding for the entire Water Theme Park project has been listed as follows: The services offered by Sea World Theme Parks would be to provide its customers with a congenial environment where they can relax rejuvenate with their loved ones. It would be a theme park which will provide the customers with excitement, competition, activities round the year great food while forming ever lasting memories at reasonable prices (McClung, 1991). Though there is less competition in this field but in the coming years, the demand for the same will rise so will the profits. The main aim of this venture is to become a profitable proposition by providing the following activities such as; Indoor facilities Successful management team Activities for around the year A family oriented place Aggressive marketing Easy access Exposure for kids Incentive program Implementation of the strategy: The service offered by Sea Water Theme Park will be positioned to provide the target audience with a premium amusement park experience entertainment experience for the same. But, at the same time the prices charged from the target audience will not be as premium as the experience would be. Competitive Strategy: The premium location the experience will not let the competitors to survive in this industry for a long period of time. The main elements which would provide a competitive edge are as under: Unique design Unique amusement experience Greta food Family sports One of the best working environment Activities for different age groups Best games Do not compete with the direct competitor or tenant Rent out some retail space Repeat customers Produce maximum profits Marketing strategy: In order to attract more visitors in to the water theme park, various marketing strategies shall be used. Some of the marketing strategies which shall be used by Sea Water Theme Park, Gold coast are word of mouth advertising, state tourism department, bill boards, and flyers in the newspapers, well established website sale of brochures (Hu, 2013). The three main marketing strategies which shall be used by Sea Water Theme Park are: Advertising: The use of various mediums of advertisements such as newspapers, bill boards, hoarding, announcements, form a website are some of the ways to advertise about the theme park. The main message shall be provided to the public i.e. a theme park for family recreation where fun and customer service is at its best (Jones, 1927). Word of mouth advertising: The most basic a well-known form of advertising about a product or service is by using word of mouth advertising. In every business word of mouth advertising is referred to as ones best friend or worst enemy (Charles, 1999). Contact the state tourism department: One of the major means of advertising would be by contacting the state tourism department of Gold coast. The state tourism department will use various means such as a campaign to boost the number of visitors. With the help of billion dollar advertising blitz, Gold coast tourism department will help the residents to know that a water theme park has been launched for recreational activities such as swimming, water rides, water roller coaster, etc. Bill boards shall be placed all over the city with the message that our water theme park is the best in town a must do experience for any holiday in Gold coast. This will help the tourism of Gold coast to benefit the wider economy. Launch of various theme parks will make Gold coast a premier tourism destination in Australia (Bighead fasteners secure theme park ride, 2004). Pricing Strategy: The pricing strategies which shall be taken into consideration by Sea Water Theme Park are as follows. The water theme park will be open 6 days a week an off on Thursday. Management Team: A Managing Partner would be required to take charge of the different trades. A successful partner in the construction industry shall be hired who will full fill the range of executives level positions including project management, construction site, manufacturing, etc. The main responsibility of the same would be to develop implement the plan, take care of the safety measures, maintenance of the startup venture, etc (Coastergrotto.com, 2015). A Public Relation Officer (PRO) would be required to take care of the marketing, financials, advertising, distribution fulfillment of all the services. The main responsibility would be to design arts graphics (CNN, 2015). Senior Staff consultants shall be hired to review the companys business plans, floor layouts, building design followed by training of the officials. Its major responsibility would be to consult for inventory control, review profits financials (Haahti Yavas, 2004). A financial advisor shall be hired in order to take care of all the financials such as balance sheet, profit loss statement, investment capital and profit on sight. Others required to make this venture possible are a legal advisor, banking personnel, auditing services, insurance company planning and design services (Anon, 2015). Recommendations or Milestones: The main milestones in framing a strategic action plan have been referred to as follows; Purchase of the property for the theme park Prepare the drawings Loan for construction Approval of the drawing Required permits Site preparation Construction phase 1 Develop operational plan Hire required personnel Train the staff members Order inventory Plan a grand Opening of the theme park with various offers References Anon, (2015). [online] Available at: https://www.nps.gov/nebe/parkmgmt/upload/PSAP_final.pdf [Accessed 16 Jan. 2015]. Bighead fasteners secure theme park ride. (2004).Reinforced Plastics, 48(2), p.21. Charles, M. (1999). Developing the Conference Theme and Tracks.Business Communication Quarterly, 62(4), pp.105-108. CNN, (2015).Breaking News, U.S., World, Weather, Entertainment Video News - CNN.com. [online] Available at: https://articles.cnn.com/2011-07- 01/living/ten.secrets.disney.mf_1_splash-mountain-disneyland-disneyspokesperson/3?_s=PM:LIVING [Accessed 16 Jan. 2015]. Coastergrotto.com, (2015).Theme Park Attendance. [online] Available at: https://www.coastergrotto.com/theme-park-attendance.jsp [Accessed 16 Jan. 2015]. Haahti, A. and Yavas, U. (2004). A multi attribute approach to understanding image of a theme park.European Business Review, 16(4), pp.390-397. Hu, G. (2013). A Research Review on Theme Park.BMR, 2(4). Jones, W. (1927). A Modernized Theme Plan.The English Journal, 16(6), p.460. McClung, G. (1991). Theme park selection.Tourism Management, 12(2), pp.132-140. Pearce, L. (2010).Business plans handbook. Farmington Hills, Mich.: Gale. Portlandoregon.gov, (2015). [online] Available at: https://www.portlandoregon.gov/parks/article/418535 [Accessed 16 Jan. 2015]. Rakos, J. and Dhanraj, K. (2005).The practical guide to project management documentation. Hoboken, N.J.: John Wiley. Sandy, W. (1990). Link Your Business Plan to a Performance Plan.Journal of Business Strategy, 11(6), pp.4-8. Statements.qld.gov.au, (2015).New theme park campaign to supercharge Gold Coast tourism. [online] Available at: https://statements.qld.gov.au/Statement/2013/10/8/new-theme-park-campaign-to-supercharge-gold-coast-tourism [Accessed 16 Jan. 2015]. Theme Park Insider, (2015).Theme Park Insider. [online] Available at: https://www.themeparkinsider.com [Accessed 16 Jan. 2015]. Theme park. (2009).Choice Reviews Online, 47(03), pp.47-1488-47-1488. Universalorlandojobs.com, (2015).Universal Orlando Resort Careers - Apply Online. [online] Available at: https://www.universalorlandojobs.com [Accessed 16 Jan. 2015].

The Do This, Get That Guide On Expressive Essay Samples

The Do This, Get That Guide On Expressive Essay Samples The Importance of Expressive Essay Samples Next, you will likely wish to follow along with your introduction and thesis with a paragraph that presents a summary of the overall plot and characters of the film, or television show. So when you finds that people aren't reading your article you may think about working on your writing skills. Adult Dating In Caryville Tennessee If you believe your love is rejected or there's no reciprocity, why don't you turn to dating sites. There's evidence that expressive writing is helpful whether you share that writing with another person, so if you would like to be sure it stays private that's perfectly fine. Quite simply, writing will provide you with a tiny distance and perspective on your life. Once you have brainstormed the topic, figured out what you're likely to write about and shape your thoughts, it's time to begin writing. It feels good to talk about your writing and get posit ive feedback or have others allow you to know they have been through similar conditions. Expressive writing is difficult to define as it's essentially anything you would like it to be. The One Thing to Do for Expressive Essay Samples If you wish to get a finished paper at an affordable price, you're in the area you demand! The kind of experience doesn't really matter, so if well-written a bad or a very good experience may give your paper a top grade. You must also be in a position to describe a distinctive location. Draw an image or construct a model. Opposite Emotion do something which will enable you to feel the opposite of what you truly feel now. Structure is the way something is made and how it's done and how it's completed. Grammar and punctuations should remain correct. Expressive Essay Samples Features Every one of the body paragraphs of your writing is going to be filled with all the required evidence and processed diligently! The A paper and B paper has to be accepted on the very first effort. Also, you are going to interest the reader and represent your competence in a particular matter. What's more, aside from the countless papers on unique subjects, you may have a number of other responsibilities which require substantial attention. The Expressive Essay Samples Cover Up Dogs are almost always alert whether day or night to extend a security to the proprietor. They love babies and are very protective about them. They are found everywhere in the world. Conclusion Dogs are extremely loving and caring. Finding Expressive Essay Samples For those who have psychological problems like borderline personality disorder, various forms of expressive writing have been demonstrated to have a positive effect. By boosting your mood, you can also enhance your thoughts, decreasing your risk for suicide. Listed following are some typical distraction methods. The more you're able to come up, the better off you'll be in boosting your mood whene ver you're experiencing distress. For instance, if the paper has an essential word count or page count, return over the preliminary outline to decide if there's a proper quantity of information included. The easiest method is to select the most interesting one first, and generate a quick outline of information. After the topic was chosen, and a succinct outline was written, it is the right time to expand on the outline. Only 40 answers count in every section. Every client is given with an individual approach with each writing assignment. Come up with your very own self-soothing strategies you may do when you're upset. Fortunately, you can pick from many of healthful coping strategies. Expressive Essay Samples - Overview Language learning occurs in a contextual atmosphere. Description lets us show instead of tell. The C'' Test Once your initial five essays are accepted, I'll offer you a permission slip to choose the C test. It The Self Assessment Of College Students Essa y College students are extremely impressionable in regards to the best way to act at work. What to Expect From Expressive Essay Samples? You can pick the way to manage your PTSD emotions which are most inclined to be effective. Choking refers tounder-performing relative to somebody's abilityand is familiar to the majority of us. Where you write is dependent upon your circumstances. For somebody to compose an expressive essay, the person must have the ability to gather a properly structured expressive essay. Their writing experience enables them to quickly develop a thriving essay on your topic. If you wish to find more information regarding this kind of paper, study the argumentative essay examples. Different essay types need various questions. For a person to successfully compose an expressive essay, the person has to be in a position to gather a properly structured expressive essay. At times you can be provided a completely free topic too. In order to assist you discover the best one, we prepared some persuasive essay topics which may be useful for you. Selecting a topic for an Expressive essay should be somewhat simple, if it's broken down into an approach.

How to Practice With the IB SL Paper

How to Practice With the IB SL PaperFor those students looking for an effective way to practice IB Math skills, the University of Chicago (UC) Math Sl Paper is a great resource. You can take full advantage of this tutorial, since it is available online 24 hours a day, 7 days a week.There are many great reasons to utilize this resource for an effective practice with your IBO, especially if you do not have access to a school that provides instruction in your area. First, there is no need to leave home. No need to worry about schedules and time limitations. Use this resource and enjoy a local location.Secondly, you will be given a unique opportunity to build on your skills in order to reach your IBO goals. For students who are at a point where they are struggling, a consistent learning environment is imperative. In addition, using the resources of this tutorial can help the student focus on the part of the IB curriculum that is most important.Students who are at a point where they have not had the opportunity to take part in IB practice activities will find this tutorial helpful in their learning. The tutorial contains a practice module that includes several lesson lessons that focus on each of the areas of the IB curriculum. This module also includes some written exercises, practice tests, and an online lecture.The lesson modules provide great practice with the basic material and then go on to cover more advanced topics. All of the tutorials provide a review section where students can review specific material, such as the lecture and test examples.The tutorials provide students with video demonstrations of the strategies used to review topics. These lessons and videos provide students with a more complete understanding of each topic.One of the reasons that this tutorial is so beneficial is that it provides access to various text sources for practice. This includes math examples, problem sets, and outlines. This resource provides students with detailed definitions of each concept and provides a solid foundation for students to build on.This tutorial is an ideal resource for students looking to gain additional practice with the IB curriculum. Students should be sure to check out this resource for its advantages and practicality. The IBO has a variety of formats and lessons that offer a variety of resources.

Where to Find Writing You College Essay

Where to Find Writing You College Essay Many college applicants make the error of attempting to incorporate all their accomplishments and activities in their application essays. Colleges publish lots and plenty of unique kinds of things, any of which is beneficial for research. Also, remember that numerous folks, even teachers, might not be familiarized with what colleges search for in an essay. The Writing You College Essay Cover Up If you would like to develop a superior flow to your college essay, you will likely need to connect the ideas between each paragraph. Keep in mind your deadlines and don't forget that a few schools may require more than 1 essay or request quick paragraphs along with the principal personal statement. Ideas, Formulas and Shortcuts for Writing You College Essay Indeed, spending time on writing an outline offers you a chance to save a whole lot when writing. It is a good idea to allow somebody else to start looking into your essay since they are li kely to advice you on a few things to increase your work. It is tough to make an original essay for the reason that it requires a lot of time and knowledge. There are lots of absolutely free example essays that you find it possible to download right from the world wide web. Get started with brainstorming Starting with your college essay can be an intimidating task since it is the main section of an application. Don't neglect to earn a documentation process that will help you organize the ideas. When you're thinking up of an outline, you'll want to estimate the period of the paragraphs and think of the places where you wish to introduce ideas. If you choose to make an outline, write your topic at the peak of the webpage. Greatest essay papers ought to be original and plagiarism free. Write an essay won't have a difficulty. Writing an essay is a difficult issue to do. The rules for writing a great essay are the same. When you begin writing, don't be concerned about your essay's length. A typical essay has various information that's often located at specific portions of the essay. A poorly executed essay can lead to a stellar student to become rejected. Writing You College Essay - Dead or Alive? College essay writing may be challenging endeavor for a lot of different reasons. Colleges care about the quantities of acceptances deeply, so it might help to understand you're a sure thing. They do want you to have strong beliefs that you're willing to stand for, and some essay questions give you the opportunity to do just that. Should you need college essay help, there are plenty of things which you can do in order to direct you in writing your college admission essay. Now you know how to write a college essay, we've got a good deal more specific resources for you to excel. In such situations, you can choose to get a college essay effortlessly. Nowadays you know that should you want a custom made college essay you only have to contact EssayShark.com. The very best college paper writing service If you fret about the characteristic of your essay as well as you're worrying about whether you can discover a paper writer it is possible to trust, you've come to the correct location. Obviously, the ideal means is to order an essay online. The essential issue is to discover a writer who you believe is capable of writing an excellent college essay for you at the inexpensive price. After that, examine the essay again, line by line, checking every word to make sure it's accurate. It's currently easy to purchase a college essay on the internet and there are essayists who focus on academic writing. Generally, searching over the web for free essays can be very challenging. Even when you're a pure writer, writing a college essay is still an intimidating undertaking. As a way to compose a high-level essay, you need to be a seasoned writer with perfect writing abilities and abilities.

Essay Topics that Help Students Prepare For College Essay Courses

Essay Topics that Help Students Prepare For College Essay CoursesIf you have taken up writing college essays because you want to get accepted to a specific college or university, then you should probably consider the kind of essay topics which would help you earn your place at such a prestigious institution. Writing essays for college is different from writing for other kinds of papers because it deals with an important topic. This is one important reason why so many students are not able to pass their college entrance exams, and when they do pass, they find themselves with difficult job placement problems.There are several types of academic essays which you could choose from when it comes to writing your college essay, and this article will explore some of them. Some of the essays that you may be required to write include some essay samples dealing with being Asian American, being Asian American male, being Asian American female, being Asian American student, being Asian American te acher, being an Asian American man, being Asian American lesbian, being Asian American in the workplace, etc. The latter three topics may seem to be somewhat alien to you, but each of these topics is actually very common within the Asian American community, and you may find that the topics listed above would meet your standards.The first type of essay, which you could choose from is the one dealing with being an Asian American woman. The writing sample here would be to use the perspective of a woman who is in a particular profession, such as working as a nurse, housekeeper, financial analyst, or secretary, and relate her experiences working in this field.The second type of essay that you could choose from is that dealing with being an Asian American male. The writing sample here would be to use the perspective of a man who is in a particular profession, such as a mechanic, truck driver, or salesman, and relate his experiences working in this field. You should remember that being Asi an American male is a topic which are very relevant to be Asian American in general, and you should also remember that it is still part of the larger academic debate as to whether or not people of Asian descent have more social or educational advantages over those of European descent.The third type of essay that you could choose from is that dealing with being Asian American student. The writing sample here would be to write about having participated in some class discussion, and how you were able to apply what you learned from the discussion in your study of a particular subject.The first two examples are typical essay samples dealing with being Asian American, while the last is a unique writing sample dealing with being Asian American student. In order to use one of these writing samples in your college essay, you should use it without changing the content in any way.College essay samples dealing with being Asian American may be helpful for you and can help you avoid being discour aged if you are unable to secure an application to a particular college because of your race. They may also help you prepare for the time that you may need to write about the subject of being Asian American, which will be important for you to consider if you need to prepare for further higher education in the future.

Tupac - Impact on Generations free essay sample

When thinking of the Hip-Hop industry, one of the first names that comes to mind is Outpace Shaker. Shaker was born in the Bronx on June 16, 1971. He was reared by his mother Affine Shaker who was an active member of the Black Panthers. Tubas family later relocated to Oakland, California, where he spent much of his time on the street. As a kid, he was always getting himself Into trouble, and he was very lonely. He started writing songs to keep himself out of trouble. An article from VIBE magazine Troubled Times for Outpace Shaker quotes Outpace. L was lonely, I didnt have no big brothers, no big cousins until later. I could remember writing songs. I remember writing poetry. 1 Outpace was talented in the areas of poetry, songwriting and acting from the beginning. He started acting at a young age, and he joined the rap group Digital Underground, performing as a dancer in 1990. We will write a custom essay sample on Tupac Impact on Generations or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In an interview with MET, John Singleton, the writer-director of Boozy in the Hood and Poetic Justice, says that Outpace was a natural born actor; he knew how every role should be played. 2 Top Ejected his music due to the profane language and his gangster lifestyle; however, his fans will always appreciate the awesome quality of his music. His death brought renewed attention to Inner-City violence as well as corruption In the rap music Industry and East Coast /West Coast feuds. It also put a dent In the music world and left a void in the hearts of his family and friends. As time goes on, Tubas music will continue to thrive through radio and album sales, but his legacy will live on through the hearts of everyone whom he touched.

Essay Proofreading- Make your Words Wonderful!

Essay Proofreading- Make your Words Wonderful! Essay Proofreading- Make your Words Wonderful! Many of us dread the idea of having an essay assigned. As the teacher or professor explains why the assignment is important and how your thesis statement should be constructed, thoughts often turn to the length of the essay and how long it will take to meet the minimum word count. After that, some students start thinking of ways to stretch the essay: Maybe extra line spaces between paragraphs will help. Which font is the largest? How many lines should the heading be? Once the writing begins and the pages are filled, these writers exhale and forget about the assignment. However, to earn a high grade on that essay you’ll need master proofreading. Here are some tips to help that happen! 1. Take a break If you don’t leave a paper until the last minute, set aside your writing and give the assignment time to decompress in your mind. Depending upon the deadline, a couple days will be fine. Proofreading the paper immediately after drafting it will cause the brain to incorrectly fix mistakes in the paper. Time is needed to allow your brain to forget the intended product and focus on what is actually on the page. 2. Focus on one issue before moving on to the next Break up proofreading into several passes. On the first pass, look to make sure words arent repeated excessively. On the next pass, make sure your sentences dont all start the same way. The third pass is for fixing any spelling errors. Attempts to fix all of the problems at once will only lead to overlooking mistakes and missing important corrections. 3. Pay attention to hard facts and proper nouns Ensure that all of your references have been cited properly and that information from sources hasnt been misinterpreted. Placing false information into a graded paper is a recipe for poor performance. Make sure names are spelled correctly and properly capitalized. Sloppy work is always a disappointment. 4. Read a printed version before turning it in! The computer screen can be deceptive. People are used to scanning websites quickly on a computer screen instead of reading slowly for comprehension (like we do with textbooks). Having a printed copy in hand allows you to mark it up with a pen or highlighter. This makes it easier to see and correct the mistakes and guarantee you dont miss anything. 5. Call the professionals! When in doubt, call in people who edit and proofread essays for a living. Your ideas are will be presented in the best version possible and communicated effectively. At we would be thrilled to offer our services.